Grab was one of the earliest members of the Unicorn club, having joined back in 2014 — just two years after the company was founded under a different name. Today, this Singaporean food delivery company is worth $40 billion.

The purpose of lead generation is to attract or reach out to those potential buyers, inform them about your brand, and gauge their interest. It’s an essential cog in the sales machine, helping you prioritize your efforts on the most likely clients.

Eventually, teams will reach a point—either through revenue growth or product maturity—that they have to stand back and ask themselves: Is it time to hire a product designer? Here’s how you can answer that with ease.

In the simplest of terms, a brand is an entity that is made for selling goods and services. Beneath this superficial definition, however, is something far more complex. Rather than simply investing money in the best product that finances allow, we as consumers look for names on the shelves, as if searching for good friends in a crowd.

The Agile management framework is based around sprints — short periods of work, moving towards a specific goal. Sprint velocity measures the amount of work your scrum team can complete within the average sprint.

To help you build a successful strategy, we decided to take a deep dive into the world of eBay marketing. Keep scrolling to find out how to grab the attention of shoppers and send your sales through the roof!

Cold calling is one method of reaching out that has been used for decades. Over the years, it has been a key part of the sales process for large corporations. But does it still work, and is it worth your time? We have answers.

There are now dozens of apps designed to help you read faster, covering every platform and content type. Keep scrolling to discover how these apps work, and which options really can help you read at speed.

Most people go about their daily lives without considering why warning signs are red, and why blue induces tranquil thoughts. For visual creatives, however, such information can be invaluable. To consider how color affects mood, we asked some of the world’s leading color experts for their insight.